Action for Brain Injury Week 2020
28 September – 4 October

ABI Week 2020 has begun with 'Memory loss: A campaign to remember', aiming to raise awareness of the ways in which memory problems can affect people with brain injuries and their families. It explores the impact of memory on relationships, recovery and returning to work.

Memory problems after a brain injury can be life changing and are very different from the usual, everyday memory frustrations many of us experience. They can make the person feel alone, angry and confused and can impact every aspect of their life.

A recent study by national charity, Headway – the brain injury association found that 72% of people with brain injuries feel that the people in their life don't understand their memory problems, with 81% reporting that their life would be improved if people had a better understanding of this complex condition.

Animation: Memory loss after brain injury

This animation, Memory loss after brain injury was produced in response to the findings of the UK-wide survey, and aims to raise awareness of this complex effect of brain injury.

It tells the story of Tony, a father who sustained a brain injury in a car accident. After waking from a coma, he didn’t recognise his family and closest friends.

Survey results: The impact of memory problems on people with brain injuries

In January 2020, Headway - the brain injury association launched a survey into the effects of memory loss, to be completed by people with brain injuries or their family members and carers acting on their behalf. 

The results are striking, with 85% experiencing a negative impact on their lives and 65% feeling that their personal relationships have been negatively affected as a result of their memory problems.

• Explore the survey results

You can get involved with our campaign by sharing our infographics, images and videos on your social media using the hashtags #MemoryLoss #ABIWeek. The more people share, the more we'll increase understanding of memory loss after brain injury!

As well as sharing this very page, here are some other things you can share:

• View our animation on YouTube
• Download our memory loss survey infographic
• Set this image as your profile pic on Facebook, Twitter or Instagram 
• Head to our Facebook, Twitter or Instagram channels and get commenting and sharing!
• Donate or fundraise to help us make a difference to people with brain injuries throughout Nottingham city and county